Last updated: January 18th, 2023
My Lemonade Stand, PBC d/b/a Mighty (“Mighty,” "we,” “us,” or “our") is the operator of the Mighty service available at www.mighty.business and other associated websites and mobile applications that link to this Policy, which provide an interactive, e-commerce platform through which kids can be their own CEOs and sell products (collectively the "Services"). This Privacy Notice (“Notice”) describes how we, our affiliates, and our service providers collect, use, and share information from and about users of the Services who are 13 years of age or older.
This Notice is effective as of the date indicated above. By using the Services, you agree to the terms of this Notice, as well as the Terms of Service. If you do not agree to this Notice or the Terms of Service, please do not use the Services.
I. The Information We Collect and How We Use It
Mighty is an interactive e-commerce platform that allows users to create and curate online shops and sell products to their friends, family, and other Mighty users. We call registered users who have created these shops “Shop CEOs.” Below we have summarized how and when we collect information to provide the Services and how we use it. The information we collect will in part depend on what type of user you are (i.e., a shop CEO, parent, visitor, or buyer). Please note that if you choose not to share certain information with us, some features may not function as intended or at all.
Information We Collect From All Users of the Services
Information We Collect from Registered Shop CEOs
We collect a variety of information from Shop CEOs to provide the Services and facilitate the shop. This information includes:
Information We Collect from Buyers
If you make a purchase on the Services, we will collect information needed to facilitate your purchase, including your name, email address, telephone number, and billing and shipping contact information. Your payment information will be collected by our third-party payment processor, Stripe, and not by us.
We may aggregate and/or de-identify any information collected through the Services from all types of users so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and we may also share such information with any third parties, including with our partners.
II. How We Disclose Information
Because Mighty is designed to be an interactive e-commerce platform through which Shop CEOs can sell products and interact with other users, shop information, and profile information, and forum and group postings and profile information are public and can be seen by other users, visitors to the Services, and buyers. In addition, we may share or disclose information collected through the Services in the following circumstances:
III. Important Information for California Residents
If you are a California resident, California law may require us to provide you with additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
1. Categories of personal information we collect and how we use and share them
Throughout this Notice, we discuss in detail the specific pieces of personal information we collect from and about our users. Under the CCPA, we are also required to provide you with the “categories” of personal information we collect. The categories we collect are:
We use and share the categories of personal information we collect from and about you consistent with the various business purposes we discuss throughout this Policy. See the “Information We Collect and How We Use It” and “How We Disclose Information” sections above for more information. Please note that the CCPA sets forth certain obligations for businesses that “sell” personal information to third parties. We do not engage in such activity.
2. Your California Privacy Rights
CCPA Rights Disclosure. If you are a California resident, the CCPA allows you to make certain requests about your personal information (e.g., requests for more information, access, or deletion). The CCPA further provides you with the right to not be discriminated against (as provided for inapplicable law) for exercising your rights. Please note that certain information may be exempt from such requests under California law. For example, we need to retain certain information in order to provide the Services to you. We also will take reasonable steps to verify your identity before responding to a request. If you would like further information regarding your legal rights under California law or would like to exercise any of them, please contact us at email@example.com.
3. California Shine the Light Disclosure
If you are a resident of California, you can request a list of all the third parties to which we have disclosed certain personal information (as defined by CA law) during the preceding year for those third parties’ direct marketing purposes. However, we do not share personal information(as defined by such law) with third party advertisers for their direct marketing purposes.
IV. How We Protect Your Information
We use a variety of administrative, technical, and physical safeguards to protect your information against accidental or unlawful destruction or loss, alteration, or unauthorized access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure.
V. Note to International Users
The Services are controlled and operated from the United States and are intended for a U.S. audience. If you access or use the Services from another country, you acknowledge and agree that your information will be transferred to the United States, which may have different data protection rules than those in your country.
VI. Data Retention
We will retain your information for the period necessary to fulfill the purposes outlined in this Notice, unless a longer retention period is required by law.
VII. Third Party Services and Links
VIII. Updates to Our Notice
We reserve the right to modify this Notice at any time, so we encourage you to review it frequently. You should periodically check this privacy page for updates. If we make a material change to the Notice, you will be provided with appropriate notice in accordance with legal requirements. Your continued use of the Services signifies your acceptance of our Notice as modified.
IX. Marketing Communication Choices
You can opt out of receiving future marketing communications from us by clicking the “unsubscribe” link at the bottom of those communications. Please note that it will take us some time to complete your request in accordance with our legal obligations. Also, even if you unsubscribe, we can continue to send you transactional or relational messages about the Services.
X. Do Not Track Disclosure
Some browsers or other tools include "Do Not Track" (DNT)features which, when turned on, send a signal to websites you visit indicating that you do not wish to be tracked across websites over time. The Worldwide Web Consortium (W3C) has been working with industry groups and regulators to develop a DNT browser technology standard to provide a common understanding as to how to interpret the DNT signals. The Services do not currently respond to DNT signals and will not recognize DNT tags or labels.
XI. Contact Us
If you have any questions, comments or concerns regarding our Notice and/or practices, please contact us via e-mail at firstname.lastname@example.org or via mail at Mighty, attn: Privacy Info, 6 W 18th St. 8th Floor NY, NY 10011